Type: In-House Design Project
Role: Primary Designer
Tools Used: Adobe InDesign, Illustrator, Photoshop

Overview:
I served as the primary designer for the Pentair Pool National Early Buy booklet, a promotional publication featuring the brand’s "Hero Products" and new product releases. The booklet highlighted key product features while providing essential ordering information for distributors and partners.

Objective:
To design a clean, brand-aligned layout that showcased product imagery and technical content in a visually consistent and easy-to-read format, while maintaining Pentair Pool’s established brand guidelines.

Approach:
This was a text-heavy project that required careful typographic hierarchy and structured page design. I emphasized consistency in image placement, headings, bullet points, and tables to ensure a professional and polished look. Product photography played a central role, and I worked to highlight visuals without overwhelming the informational content.

Outcome:
The final booklet was a cohesive, on-brand piece that balanced promotional imagery with technical information. It supported Pentair’s sales goals by clearly communicating product value and streamlining the early buy process. This project demonstrated my ability to manage brand integrity while organizing content-heavy layouts.